The original 1X2 game on the swedish market
About the service
The Tipsen family plays a big role in the company’s portfolio and carries a long history. Stryktipset, the most popular of them have been on the market since 1934. It is a 1X2 game based on soccer. Europatipset, Topptipset share design and mechanics but contains different leagues. Måltipset is different and is based on selecting the matches with the biggest amount of goals executed.
Left to right: Europatipset, Topptipset and Måltipset.
My role
At my time at Svenska Spel I was responsible for the design and a large part of the copywriting in the sports betting departement. I was responsible to manage and develop the design of the desktop and mobile web and the native apps (iOS and Android). During this period I was working close to the product owner, project leader, art director, customer service and the development teams.
Sports statistics
The users have a big interest in statistics, You can see some similarities to stock exchange here. Detailed data was delivered that have to be placed out with accuracy. This part was almost like a stand-alone application that we cross-used in other kind of sport games as well, see my presentation for Oddset.